Something that has really caught my interest of late is package design. Now that we have a project for package design and are planning on designing a package for another class, it has come to the fore front. I’m always looking at new things on Pinterest, every time I go on, I see a new kind of beautifully designed package.
Packages never really stood out that much to me, but now being in design it is really important to me. A nicely designed and well thought out package can really sell a product over. I think that package design should be of more importance to companies. Creating a package that is successful and works better for their customer can make them choose that product over the competition. Creating an eye-catching and creative package isn’t just about it looking nice, or being pretty to look at. It means creating something that the customer remembers you by, and ads value to your brand.
Check out my Package Design board on Pinterest here.
So how do you create an innovated package that stand out from the rest? You have to create something that works for the intended user. Something that meets their needs and that you can design to make visibly pleasing where they can spot it quickly on the shelf. I’ve seen some very interesting and well thought out packaging designs online. They relate to the product, showcase it well, and are extremely eye catching. I wish all packages looked like this. When buying products that are all very simile in nature, it really just comes down to the difference of brand. If one of those products had a package that was useful, or was designed where you didn’t want to get rid of it, it would definitely influence my purchasing.
Think about creating a package that can be used, or kept to enhance the product. This really draws attention to it, and to the details put into it. Design consciously for the product, and think with endless possibilities, to make something creative. Think of the best way to represent the product, and the brand overall.
What do you look for in a successful package, and do you find packaging ever influences your buying tendencies?